Method

A clear method, before any judgement.

To be useful, a mystery audit must be designed rigorously. InnCheck combines fieldwork with a central review of every deliverable, using the Italian standard UNI 11312 on mystery audits as its reference.

The stages

From brief to final report.

Briefing and objectives

Property, services to observe, scenarios, expected outputs and expense cap.

Inspector selection

Matched to guest profile and property type, excluding anyone with ties to competing properties.

The stay

A real guest experience, evidence gathering and observation of the agreed touchpoints. Photos of spaces and amenities only.

Flash report within 48 hours

Critical issues reach you straight away, without waiting for the full report.

Central review

Our central team checks scoring, consistency, completeness and readability.

Actionable delivery

A report with priorities and a 30/60/90-day action plan, plus a debrief with management where the format includes it.

Guest Journey

We read the experience as a sequence, not a checklist.

Every touchpoint is read in context: the promise, the execution, the guest’s perception and a realistic path to improvement.

01Search & Booking
02Pre-arrival
03Arrival
04Room & Stay
05F&B & Services
06Check-out
07Post-stay
The cycle doesn’t end with the report.A re-check verifies the changes made and lets you compare the same standard over time.
A tool for people

We measure service, not people.

A useful audit makes the team’s work easier, not tenser. That is why some rules apply to every mission and are written into the contract.

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No names in reportsWe describe roles, moments and processes, never individual employees.
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No “trap” scenariosScenarios simulate real guest requests, not situations designed to make someone fail.
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Results for training and recognitionReports also show what works, so that people doing a good job are recognised.
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Transparency with the teamWe suggest telling staff, in general terms, that the property runs periodic external quality audits.
Method safeguards

Written rules, the same for every mission.

An audit is credible when anyone re-reading it can see how every conclusion was reached.

Reference standard

Our method references UNI 11312 on mystery audits: mission design, observation criteria, evidence handling and reporting.

Evidence privacy

We photograph spaces and amenities; we never record audio or video of staff. Data stays confidential and is shared only with the client.

Conflicts of interest

No inspector works, or has recently worked, for a competing property. The same inspector never visits the same property twice in a row.

Want an audit tailored to your property?

Tell us about the property, your goals and the services to observe.

Let’s talk